What Is Helium 10?
Helium 10 is an all-in-one software suite for Amazon sellers that brings 30+ specialized tools into a single platform. The software covers the entire Amazon seller workflow: from your first product idea through keyword research and listing optimization to PPC campaign management, profit analysis, and automated customer communication.
Founded in 2015, Helium 10 has grown into the world's most widely used Amazon seller software, trusted by individual sellers, agencies, and large brand owners alike. What sets it apart from niche tools is the depth of its data and the breadth of its features: while specialized competitors typically cover only one aspect of selling on Amazon, Helium 10 handles the entire stack.
For US-based Amazon sellers, Helium 10 is particularly compelling: the platform delivers the most granular data for Amazon.com, with full marketplace support also for Amazon.co.uk, Amazon.com.au, and Amazon.ca. The AI-powered Listing Builder creates optimized listings in English natively, and the Adtomic PPC manager integrates directly with your Amazon Seller Central campaigns.
- 30+ specialized tools covering every step of the Amazon selling process
- Full marketplace support for Amazon.com, Amazon.co.uk, Amazon.com.au, and 18 more
- AI-powered Listing Builder for optimized English-language listings
- Adtomic PPC manager with automated bid optimization
- 30-day free trial – no credit card required
- Exclusive promo codes through MadeByBrain as an official partner
Who Is Helium 10 For?
Helium 10 works for Amazon sellers at every experience level and business model – from individuals launching their first product to professional agencies managing dozens of client accounts. The scalable plan structure ensures every user pays only for what they actually need.
Private Label Sellers
Starter to DiamondPrivate label sellers get the most out of Helium 10. Black Box and Xray handle product research, Cerebro and Magnet supply the keywords for ranking-optimized listings, and Scribbles ensures fully optimized product pages. Profits provides complete profit tracking after all FBA fees are deducted.
Amazon Agencies
Diamond or EliteAgencies managing multiple client accounts simultaneously need the Diamond or Elite plan with multi-user access. Adtomic automates PPC campaigns across all accounts, Market Tracker 360 delivers market overviews for client reports, and the team can work on different projects in parallel.
Wholesale Sellers
PlatinumWholesale sellers buying branded products in bulk use Helium 10 primarily for competitive analysis (Cerebro), price monitoring, and profit calculation (Profits). Keyword Tracker monitors their listing positions against other resellers of the same product.
Brand Owners & Manufacturers
Diamond to EliteBrand owners and manufacturers selling their own labels on Amazon need the full feature set: Brand Analytics, Review Insights for product development, Follow-Up for customer retention, and Adtomic for scaled ad campaigns. The Elite plan adds exclusive coaching and community access to top sellers.
For all seller types: with promo code KATRIN6M20 you start with 20% off for the first 6 months – significantly lowering the barrier to entry and giving you plenty of time to evaluate your chosen plan. Alternatively, KATRIN10 saves 10% permanently for long-term users.
Helium 10 Core Tools Overview
Helium 10 includes 30+ specialized tools that cover every aspect of the Amazon seller workflow. The table below highlights the ten core tools most sellers use daily – from product research through listing optimization to FBA inventory management.
| Tool | Category | What It Does |
|---|---|---|
| Cerebro | Keyword Research | Reverse-ASIN analysis – reveals every keyword a competitor ranks for, including search volume and ranking position. |
| Magnet | Keyword Research | Forward keyword research with historical search volumes, related terms, and competitive data for any marketplace. |
| Black Box | Product Research | Amazon product search with 20+ filters to uncover profitable niches by revenue, reviews, weight, and seasonality. |
| Xray | Chrome Extension | Browser extension that overlays real-time revenue, price, and review data directly on Amazon search result pages. |
| Frankenstein | Keyword Processing | Cleans and deduplicates large keyword lists, weights by frequency, and removes irrelevant terms for cleaner listings. |
| Scribbles | Listing Optimization | Listing editor with integrated keyword tracking – shows which keywords are still missing and counts characters for all listing fields. |
| Refund Genie | FBA Reimbursements | Automatically identifies lost or damaged FBA inventory and helps file reimbursement claims with Amazon. |
| Inventory Protector | Inventory Management | Prevents coupon-stacking attacks and protects your inventory by limiting the maximum units per order. |
| Profits | Finance | Real-time profit and loss dashboard – accounts for all FBA fees, ad spend, and return costs. |
| Follow-Up | Email Automation | Automated buyer email sequences for review requests and post-sale communication – fully Amazon TOS compliant. |
Beyond these ten core tools, Helium 10 offers further specialized features: Adtomic for AI-driven PPC management, Listing Builder with ChatGPT integration for fast listing creation, Market Tracker 360 for detailed market analysis, and Review Insights for AI-powered review analysis. The platform grows continuously with regular updates and new features.
Worth highlighting is the Xray Chrome Extension, which can be activated directly on Amazon search results and product pages – delivering revenue, price, and review data instantly without leaving Amazon. This browser extension is included in all plans and forms part of most sellers' daily workflow.
Helium 10 Pricing & Plans 2026
Helium 10 offers four pricing tiers designed for different seller profiles. Prices listed are for monthly billing; annual billing unlocks additional discounts directly from Helium 10. All price ranges below are indicative – always check the official Helium 10 website for current pricing.
| Plan | Price Range | Best For |
|---|---|---|
| Starter | from ~$37/month | First-time sellers with one product, basic keyword and product research, 1 user |
| Platinum Recommended | from ~$97/month | Growing solo sellers – all core tools, 1 user, 250 keyword tracker slots, recommended starting plan |
| Diamond | from ~$197/month | Scaling accounts and small agencies – all tools incl. Adtomic PPC manager, 3 users, 2,500 keyword tracker slots |
| Elite | from ~$397/month | Professional teams and brand owners – unlimited usage, 5 users, exclusive Elite coaching and events |
Promo Code KATRIN6M20: 20% off all plans for the first 6 months – just enter at checkout.
Promo Code KATRIN10: 10% permanent discount on all plans with no time limit – ideal for long-term users.
For most beginners and growing sellers, the Platinum plan is the optimal starting point: it includes all essential tools – Black Box, Cerebro, Magnet, Frankenstein, Scribbles, Keyword Tracker, and Profits – and handles most solo-selling workflows. With code KATRIN6M20 the entry price is particularly compelling.
Important: Helium 10 periodically revises its pricing structure. Always check current conditions via our affiliate link to avoid missing special promotions or updated offers.
Helium 10
Code: KATRIN6M20 · 20% discount for 6 months
What Languages Does Helium 10 Support?
Helium 10 is available in multiple languages. Since 2024, the full user interface, all core tools, and the AI-powered Listing Builder support English, German, Spanish, French, and Italian. Additional languages are in active development.
For English-speaking sellers, Helium 10 has always been available in English – but the 2024 update brought far more robust localization overall. The AI Listing Builder now generates listings optimized for Amazon.com in native American English, and the Cerebro and Magnet data feeds are calibrated specifically for US marketplace search behavior.
Switching the dashboard language is straightforward: navigate to Settings → Account Settings → Language and select your preferred language. The change takes effect after refreshing the page. A small subset of advanced tools (such as Portals and GEMS) are still partially in English while localization is completed.
Full Guide: Is Helium 10 Worth It in 2026? – All Tools, Setup & FAQHelium 10 vs. Competitors
Helium 10 isn't the only Amazon tool on the market – Jungle Scout, Sellerboard, ZonGuru, and others each have their own strengths and weaknesses. Knowing the differences helps you pick the right tool for your use case.
Helium 10 vs. Jungle Scout →
A direct comparison of the two leading Amazon tools – features, pricing, strengths, and weaknesses. Which tool fits your seller type better?
Best Helium 10 Alternatives 2026 →
Jungle Scout, Sellerboard, ZonGuru, SellerApp, and more – all major Helium 10 alternatives in a neutral comparison with strengths and weaknesses.
In short: Helium 10 stands out for its comprehensive toolset and the widest marketplace coverage. Jungle Scout is a solid alternative for pure product research. Sellerboard offers lower entry pricing and strong financial analytics, but significantly fewer SEO features. For sellers who want a complete toolkit in one platform, Helium 10 is the first choice in most scenarios.
How to Get Started with Helium 10 – 5 Steps
Getting up and running with Helium 10 takes just a few minutes. The step-by-step guide below shows you how to go from zero to a fully configured Helium 10 account – including promo code activation and your first tool usage.
- 01
Start Your Free Trial
Click our affiliate link and select "Start for Free." You can test Helium 10 for 30 days without entering a credit card. Try all core features risk-free, cancel anytime.
- 02
Set Up Your Account & Connect Amazon
After registering, connect your Amazon account via Settings → Amazon → Connect Marketplace to receive marketplace-specific data for Amazon.com. This step unlocks the full power of Cerebro and Magnet for US keyword data.
- 03
Redeem Promo Code KATRIN6M20
When you're ready to choose a plan, click "Upgrade" or "Select Plan." In the checkout form you'll find a promo code field – enter KATRIN6M20 and confirm. The 20% discount is applied immediately for your first 6 months.
- 04
Research Products with Black Box & Xray
Start your product research with Black Box: set filters for revenue, review count, and price range to match your budget. Supplement desktop research with the Xray Chrome Extension, which shows real-time data on revenue estimates, search volume, and FBA fees directly on Amazon.
- 05
Research Keywords & Optimize Your Listing
Use Cerebro to uncover your top competitors' keywords (Reverse ASIN), and Magnet for broad keyword searches. Clean and filter the list with Frankenstein, then optimize your listing draft with Scribbles, which highlights missing high-value keywords. For fast first drafts, use the AI Listing Builder.
After these five steps, you'll have the foundation for a data-driven Amazon strategy. For questions about setup or advanced usage, the MadeByBrain team is available as an official Helium 10 partner. Find more resources on our Training & Workshops page.
Helium 10
Code: KATRIN6M20 · 20% discount for 6 months
Frequently Asked Questions about Helium 10
What is Helium 10?
Is Helium 10 worth it in 2026?
How much does Helium 10 cost?
Does Helium 10 offer a free trial?
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How does the promo code KATRIN6M20 work?
Can I cancel Helium 10 at any time?
Try Helium 10 Free for 30 Days
Dein Promo-Code
KATRIN6M2020% discount for 6 months
No risk – 30-day free trial, cancel anytime.