Amazon training & workshops
Practical skill transfers for brands scaling on Amazon.com and related English storefronts. Operators leave with templates, rituals, and judgmentβnot vague inspiration.
Why workshops beat ad-hoc YouTube binges
Self-serve learning splinters teams: marketing imagines claims operations cannot support, finance misreads TACOS, and agencies inherit conflicting instructions. Facilitated Amazon training aligns vocabulary, metrics, and accountability in one pass.
Pick your depth
Amazon fundamentals
For teams launching or inheriting an account.
- Seller Central anatomy
- Retail-ready listings
- FBA vs. merchant basics
- Service-level metrics
SEO & content labs
Hands-on listing clinics with live critiques.
- Keyword clustering
- Creative feedback
- Backend hygiene
- A/B mindset
PPC intensives
From campaign skeletons to weekly optimization rituals.
- Structure templates
- Negative workflows
- Budget guardrails
- Retail events
A+ workshops
Module selection, story arc, and design critiques.
- Wireframing
- Spec gathering
- Copy/design handoffs
- QA checklists
Global expansion
English storefront expansion without brand drift.
- Operations checklist
- Tax & compliance overview
- Localization gates
- Launch sequencing
Certification prep
For orgs wanting a shared vocabulary and test readiness.
- Skills assessment
- Capstone project
- Office hours
- Resource library
From classroom to live accounts
Each workshop block ends with a βback-to-deskβ assignment: participants apply the lesson directly in Seller Central or your creative queue, then submit screenshots or short recordings for feedback. That loop cements habits faster than passive webinars. For leadership, we provide a concise scorecard summarizing competencies coveredβuseful for onboarding new hires months later without rerunning the full curriculum.
We also coordinate with your existing Amazon SEO or PPC partners so training guidance does not collide with active retainers. If MadeByBrain runs those layers, exercises mirror the live runbooks we already use for you, which cuts context switching.
Logistics & commercial notes
Most enterprise clients prefer UTC-friendly scheduling for mixed US and European teams. Materials ship as Notion workspaces or PDF briefsβwhichever your procurement stack allows.
Pricing in EUR, conversion to USD/local currency at current exchange rate.

