Helium 10 Product Update

This article covers the latest product updates from Helium 10 in March 2022. It highlights new features and resources designed to help sellers on Amazon and Walmart. The updates include improvements to existing tools like Cerebro and Magnet, new additions like Inventory Heat Maps, and exciting announcements for international sellers and upcoming events. The goal is to keep users informed about how these tools can help them grow their e-commerce businesses.

Helium 10 Product Updates

Helium 10 is always working to make its tools better. Here are some of the newest updates:

Inventory Heat Maps

Inventory Heat Maps are a new feature found in the Profits tab. This tool helps you see exactly where your inventory is located across the United States. Instead of just a list of warehouse codes, you get a visual map. This can be really helpful for:

• Launching Products: You want your products spread out evenly across the US for faster shipping times. If all your products are in one warehouse, only nearby customers will get quick shipping. This tool helps you make sure your inventory is well-distributed before you start big promotions.
• Disaster Preparedness: You can check how much inventory is at a specific warehouse. This is useful if there’s a natural disaster, like a tornado or fire, that might affect a warehouse where your products are stored.

Below the map, you can see the exact number of sellable units at each location, along with any damaged units. It’s a great way to visualize your FBA inventory.

Walmart Tool Enhancements

Helium 10 has made some big changes to its Walmart tools, especially for Cerebro and Magnet. They both have a new look but keep their core functions. You can now add up to 20 product IDs for reverse product ID searches and up to 28 ASINs for reverse ASIN searches. But the biggest news for Walmart sellers is the exact search volume for keywords. Before, you only saw a range (low, medium, high), but now you get precise numbers. This is a game-changer for understanding keyword popularity on Walmart. This feature is available in both Magnet and Cerebro. Helium 10 also added Keyword Tracker for Walmart. This tool lets you monitor your organic and sponsored ranks. Knowing both helps you decide when to adjust your ads. For example, if your organic rank is high, you might turn off sponsored ads to save money. Search volume will also be added to this tool soon.

Market Tracker 360 (Beta)

Market Tracker 360 is a next-level tool for more established Amazon sellers. It’s an add-on that lets you create and view different markets. It automatically updates as new products enter or leave the market. This tool provides:

• Detailed competitor data.
• Historical sales data.
• Advanced filters to focus on your specific market.
• The ability to export data to a CSV file.

This tool helps you identify competitors, monitor your market, and make data-driven decisions to boost sales and revenue. It offers insights that were once only available to big brands, but at a much more affordable price.

Elite Analytics

For Elite members, there’s a new tool called Elite Analytics. Developed with Kevin King, this tool helps you sort through keyword lists. You can upload keyword lists, often from Brand Analytics, and get detailed information like:

• Title density.
• Review counts.
• The origin of sellers in a niche (e.g., US, Europe, China).
• Search volume and trends.

Soon, you’ll also see keyword sales data. This tool is great for product research and finding profitable keywords, saving you from manual sorting.

Listing Builder Updates

The Listing Builder has been revamped with many new features. You can now house up to 300 listings, either by creating them in the builder or importing them from Amazon for editing. A new Sync to Amazon button lets you directly upload your listing without copying and pasting. One of the most important updates is the ability to fill in the Subject Matter section. This section is crucial for indexing your listing with important keywords, but it’s often missing from Seller Central. Now, you can add these keywords in Listing Builder and sync them to Amazon, helping your product get found.

Mobile App Enhancements

The Helium 10 mobile app has some new features:

• Keyword Tracker: You can now access Keyword Tracker on your mobile phone to check your keyword rankings on the go.
• Freedom Ticket: The full Freedom Ticket course is now available on the mobile app. This means you can learn about selling on Amazon anytime, anywhere.

New Resources and Content

Helium 10 is also creating more learning resources to help sellers.

Freedom Ticket Walmart

Coming soon, Freedom Ticket Walmart will offer the latest information on selling on Walmart. It features experts like Michael LeBar and David Milstein from Sellcord, who have made millions selling on Walmart. This course will cover everything from getting accepted to setting up your account, listings, and PPC ads.

Level Up Your Listing Webinar

Helium 10 hosted a webinar with Liran Hirschkorn and Bradley Sutton on optimizing listings. If you missed it, the replay is available. It’s packed with tips and tricks for improving your product listings, which is key for ranking.

Project W

Project W is a case study on YouTube where Helium 10 took Amazon products and moved them to Walmart. It’s full of information on how to apply, get accepted, set up your account, and manage listings and PPC advertising on Walmart. It aims to save sellers time by sharing insights from the process.

FBA Quickstart Series

For new sellers, the FBA Quickstart series on YouTube provides a basic overview of selling on Amazon. It’s a great resource for anyone learning about Amazon or for sharing with new team members.

International Content

Helium 10 is expanding its content for international sellers:

• Serious Sellers Podcast en Español: Hosted by Adriana, this podcast provides content for Spanish-speaking sellers. There’s also a Facebook group, “Usuarios de Helium 10,” for Spanish speakers.
• Serious Sellers Podcast auf Deutsch: Hosted by Marcus, this podcast is for German-speaking sellers. There’s also a Facebook group, “Helium 10 Nutzer auf Deutsch,” for German speakers.